Brand Cairns: An Insider (Resident) Stakeholder Perspective

Brand Value Co-creation: towards a Multiple Stakeholder Perspective

An Examination of Stakeholder Perspective

The service industry and business-to-business companies have remained at the forefront of studies into internal marketing due to the close contact between employees and customers in such companies. Marketers and industry experts have shown particular interest to the supermarket sector over the past years due to the varied fluctuations in performance that have been reported. Consumers have negli...

Composing in a Foreign Language: An Insider-Outsider Perspective

This paper examines the composing processes of a learner of modern Greek from two different perspectives, that of a strategies researcherand that of the writer herself. The researcher uses established typologies to examine the data, and the writer produces a ‘thick’ analysis of the same material. The main aim of the study was to juxtapose these two separate analyses in order to evaluate the dif...

The Cairns memorial lecture: the Cairns tradition.

The aims embedded in the activities of the Sir Hugh Cairns Memorial Trust-to stimulate original work, to enable young people to travel and be exposed to work going on in centres overseas, and to prevent the isolation of neurosurgery from the wider aspects ofmedicine, reflect many of Sir Hugh Cairns' own precepts. It is therefore suitable to review some aspects of his personality and life-work, ...

Provider response to cost containment: an insider perspective.